The season-ending Tour Championship has been played at East Lake Golf Club in Atlanta every year the FedEx Cup has been in existence. It won't move around anytime soon, but it should.
In addition to the notion that the event can seem a bit flat at Bobby Jones' home club, there is the very viable argument that moving it around the country does a service to golf fans and players and adds a bit of spice to what is supposed to be a huge culmination to the PGA Tour season.
Of course, money talks in all matters of sponsorship, and Coca-Cola and Southern Company, the main sponsors of the event, are based in Atlanta.