As you know, the Dallas Cowboys are America’s Team. This is a notion that many have tried to challenge over the years to a degree, and they always fail. When it comes to on-the-field results, the Cowboys have been one of the more mediocre teams in the NFL over the last quarter century, but off of the field they remain kings.
We re-learn this lesson every year when Dallas is the team at the center of the league’s most-watched games, generates the highest ratings, so on and so forth. The Cowboys hold a lot of value which means that playing for them nets value, and that is the case again for a handful of players.