The Colorado Avalanche play in Colorado. No, that’s not just a Captain Obvious statement. I bring it up to also point out another fact about Colorado — it has a rich Hispanic heritage. In fact, the name “Colorado” is a Spanish word for red, an homage to our red rocks.
Likewise, as I highlighted in a previous post, Colorado has a large Hispanic population. A full 21.9% of the state’s 5.7 million population is of Hispanic origin.
It seems like the team is missing out on a golden opportunity to grow the game and fill seats with people who aren’t cheering for the opponents by not reaching out to the Latino community.