While Clemson continues to spend large amounts of money on its football coaches, the Atlantic Coast Conference is trying to make sure it and the NCAA helps shape the law that will allow student athletes to receive endorsement deals for their name, image and likeness.
According to a story written by the Associated Press on Tuesday, the NCAA, ACC and Big 12 combined to spend at least $750,000 last year lobbying lawmakers in Washington to shape any reforms to the organization’s liking. The story suggest that the NCAA’s lobbying has been effective.
Last fall, the NCAA came out and reported it would allow athletes to benefit from the use of their name, image and likeness and it would craft rules to be in place for its member institutions by the 2021-’22 academic year.