Melanie Laughman/Enquirer
On the heels of a 2017 NFL Draft in which the American Athletic Conference had a record 15 players drafted - one more than the Big 12 - the league shared a new strategic plan, including promotion of the #AMERICANPOW6R hashtag, "focusing on providing students at its member institutions with the highest quality academic, athletic and personal experience competing in a Power 6 conference."
More from an article on the conference's official website:
The plan is a working document which identifies The American’s core philosophies and activation plans that will support the league’s mission.