ESPN is planning a full-court press of Celtics coverage on March 1 leading up to its broadcast of that evening’s matchup at TD Garden versus the Cavaliers.
The network is planning a full-day of coverage — titled “Boston Celtics All-Access” — across its various programs and platforms on that Wednesday, beginning with the 7 a.m. “SportsCenter.”
Other programs that will feature Celtics content include “Get Up,” “First Take,” “NBA Today,” and several editions of “SportsCenter.”
The Celtics, who own the NBA’s best record at 38-16, will also be emphasized on ESPN.com and the network’s social media platforms.