Under Armour is here and the next chapter in UCLA Athletics has begun. At midnight, UA officially took over as the provider of apparel for the UCLA Bruins, kicking off the biggest deal in college sports history. A $280 million deal to be exact.
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UCLA has now begun a 15-year partnership with Under Armour, who replaces Adidas who has been the apparel provider since 1998.
According to UCLABruins.com, UCLA Athletic Director Dan Guerrero had this to say, “We are excited to officially embark upon this journey with Under Armour and to introduce a cohesive new branding initiative that will unite not only our teams, but also the entire UCLA family.