Despite losing last season's title to the Cleveland Cavaliers, the Golden State Warriors remain the NBA's merchandising leaders in stores, while Stephen Curry still has the best-selling jersey over LeBron James.
The numbers were announced Tuesday morning by the league, with sales data based on sales on NBAStore.com from October through December.
| Jersey sales | Team sales |
|---|---|
| 1. Stephen Curry | 1. Warriors |
| 2. LeBron Jamees | 2. Cavaliers |
| 3. Kevin Durant | 3. Lakers |
| 4. |