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Laremy Tunsil draft fiasco offers lesson on need for crisis response

For Laremy Tunsil, the first night of the NFL Draft was supposed to be a celebration. Instead, it was a public relations nightmare for him, his family and his agent, Steve Farese, when his Twitter account mysteriously posted a video of him smoking through a gas mask just minutes before the draft began.

The disaster was compounded less than an hour later when a screenshot of messages from Tunsil's Instagram account appeared to show the offensive tackle and a staffer at Ole Miss discussing money for Tunsil's mother to help pay her bills. A once-promising night had escalated into crisis, forcing team representatives, Tunsil and his agents to shift from celebration to damage control.