Over the years, LeBron James has become something of a social media savant. He uses it to shape narratives, raise eyebrows or even settle issues when the basketball world or his team grows chaotic.
This summer, in the weeks following the Cleveland Cavaliers' loss to the Golden State Warriors in the NBA Finals, with the foundation of the franchise eroding with each passing news cycle, James' Instagram account has been a mirthful sea of calm -- poking fun at his bald head in a workout video, throwing a glib jab at frenemy Draymond Green, posting a picture of his son's birthday cake and his longtime trainer's birthday party and, on July 7, posting a shot of himself frolicking on a beach in Mexico.