Doritos' controversial, outrageous "Ultrasound" TV commercial was deemed the most "engaging" during Super Bowl 50 by TiVo Research.
TiVo analyzed the various commercials that aired during CBS' telecast of Super Bowl 50. The company named it No. 1 on Monday.
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The spot uses broad comedy. We see a pregnant woman getting an Ultrasound procedure while her clueless husband munches Doritos nearby. As he waves the chips over his wife's womb, the fetus keeps reaching for the snack.