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TORONTO (Reuters) - Canada's Rogers Communications Inc said on Monday that it would broadcast live television in a high-definition standard known as "4K" by April next year, a move it hopes will woo viewers to an upgraded set-top box and faster Internet.
The country's No. 1 cable and wireless phone company, which also owns the Toronto Blue Jays, is hoping to leverage sports assets like the Major League Baseball team and long-term NHL hockey broadcast rights to move viewers to the new standard.