The quest for a sub-two hour marathon takes another step forward on Friday with Adidas unveiling its adizero Sub2 marathon shoe ahead of Saturday’s Tokyo Marathon. The shoe, with a distinctive blue colorway, will be worn by former world record holder Wilson Kipsang in the race.
Adidas has been working on the shoe for the past two years after the concept came to mind after the 2012 London Marathon, which was won by Kipsang in 2:04:44.
“Around the London Marathon in 2012, we started thinking about Sub2 as a concept and Adidas’ role in achieving what was deemed impossible,” Adidas global general manager André Maestrini said.