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Sports of The Times: Women’s Teams Still Struggle for Fans

The Liberty will be in Chicago on Tuesday night to take on the Sky in an important W.N.B.A. game. The United States women’s soccer team will be in Montreal for a critical World Cup match against Germany.

While they are on different teams, playing different games, the women are engaged in the same uphill climb: trying to break through and gain wider commercial success in the competitive United States sports marketplace.

A confluence of chauvinism and gender biases has made the ceiling they are up against a particularly difficult one to shatter.

“We’re breaking barriers, busting though glass ceilings in the business world, the political world and all the other forms,” the veteran Liberty forward Swin Cash said.