Under Armour announced Monday it will provide exclusive Connected Fitness offerings to Major League Baseball teams, which will provide athletes with state-of-the-art technology designed to inform and strengthen player performance.
The Under Armour Connected Fitness platform powers a digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The NBA in June had announced the launch of its first fitness app — the NBA FIT app in partnership with Under Armour powered by UA Record.
But for Under Armour and MLB, the partnership is part of a 10-year agreement that names the brand as the official uniform provider for the league beginning in 2020.