In spite of losing its Thursday Night Football live streaming deal to Amazon for 2017, Twitter will again be partnering with the NFL around a new multi-year deal to include live pre-game coverage. More details are becoming clear following Twitter’s series of sports live streaming announcements at NewFronts last week.
As part of the live pre-game coverage, the league will use both Periscope and Twitter to offer fans content such as sideline interviews and player warm-ups during primetime windows and other key match-ups throughout the season.
The NFL will also produce a live 30-minute digital show with NFL Network talent, broadcasting on Twitter five days a week.