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Sportle Strikes Streaming Deal With Italian Soccer Club AC Milan

Los Angeles-based sports startup Sportle is trying to crack the increasingly crowded streaming space as it recently struck a deal with Italian soccer club AC Milan.

The partnership will provide fans access to player interviews, press conferences and practice videos, all of which would have been available through other social platforms like Google Plus, Facebook Live or YouTube Live. However, the partnership gives fans access to content in one place and notifies them when new content is posted.

It is the first deal of its kind between a major professional sports franchise and a streaming service, according to the company.