M-ND, an experiential marketing company, last week rolled out a brand new activation at the New York Mets game. They did so through a partnership with the B+ Foundation, an organization that supports children fighting cancer. In hopes of making the night more special for the kids, M-ND unveiled their social media photo-sharing backpacks.
“On gameday, the fans were able to basically use their phone, take photos of their time at the game, their game experience and then upload using the designated hashtag we set for that day which was #BePosNYC,” said M-ND Head of Sales and Business Development Barbara Suen said.