NEW YORK — Asked to rate the deal that had 10 Thursday Night Football games streamed on Twitter in terms of what the league got out of the experience, NFL COO Tod Leiweke replied with his vision of how the league plans to learn more about younger fans.
“It was really cool, and I think for some of our younger fans, it was unexpected,” Leiweke said of the Twitter deal Wednesday at Leaders’ Sport Business Summit. “I think the world is changing in a really unbelievably rapid way. I think it’s like going from coal to electricity right now.