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Indiana Basketball, Adidas Try To Set Record For Largest Collective Virtual Reality Experience

Related Topics: Virtual reality, Adidas

The Indiana Hoosiers will attempt to set the Guinness World Record for the largest collective virtual reality experience at the men’s basketball team’s game against Northwestern on Saturday. The team is distributing 2,000 adidas VR headsets to students.

Students who are sitting in the Crimson Guard GA section and the south bleachers will receive the headsets compliments of adidas that show IU and adidas virtual content on a special YouTube playlist.

“This will be epic,” tweeted Jeremy Gray, Indiana’s senior associate athletic director for strategic communications and fan experience.

Gray thanked IU’s Mark Cuban Center for Sports Media and Technology for the promotion, as the center is an initiative that Cuban started up in 2015 with a $5 million donation.