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Get Fit With SUPA Powered Sports Bra Combining Aesthetics, Artificial Intelligence, Biometrics

SUPA, a company that works on integrating Artificial Intelligence with health and the body, is releasing a bra that is meant to help wearers release her “supa” powers. OK, not quite like Wonder Woman’s lasso.

The first product that SUPA is set to launch is the SUPA Powered Sports Bra. The bra has a heart rate sensor built into the fabric and comes in several different colors and styles. The bra takes biometric data and connects with the SUPA.AI app on iOS devices to give fitness athletes participating in Pilates, running, interval training, biking and surf training insights into their exercise habits.