AUBURN HILLS, Mich. — The Detroit Pistons are the latest professional U.S. sports team to leverage gamification in order to further engage fans.
On Monday, the team officially rolled out a new game experience, dubbed “One-On-One with the Detroit Pistons,” becoming the first professional sports franchise to engage fans through interactive video technology.
According to Charlie Metzger, Executive Vice President and Chief Marketing Officer, being “first-ever” when it comes to new technology integrations and other innovative ways of thinking is a consistent mindset for team executives, which he reiterated to SportTechie.
In partnership with video developer Interlude, which recently unveiled its new interactive platform Eko, fans can go head-to-head versus Andre Drummond, Reggie Jackson, Marcus Morris, Tobias Harris and Kentavious Caldwell-Pope as they try to block, steal, dribble and score against their favorite players.