Artificial intelligence chatbots are one area where technology continues to evolve rapidly within the sports business. Entering this space is the Perth Wildcats basketball club — the first National Basketball League team in Australia to launch a chatbot with the addition of its newest recruit, Wilbot, which is aiming to engage and build stronger relationships with the clubs fans through Facebook Messenger.
The current NBL champions are encouraging fans to engage with Wilbot and ask him questions in Facebook Messenger as well as to sign up for occasional updates so that he can keep fans in the loop on important Wildcats and NBL news.