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‘Five to 10 words and a cool graphic’: How schools are becoming fluent in a new language of recruiting

/Courtesy Texas A&M

Texas A&M recruiting graphic

Some of college football's best advertising agencies aren't located on the umpteenth floor of a massive building.

One program's ad folks might be hours away from campus while another's is a multi-person team fueled by some of the top resources in the country. Still more might be tucked away on the floor of a stadium. And then there are programs whose best ad person might be a high schooler with a couple of apps on his phone.

No matter their location, all of these creative media people aim to achieve one primary goal: branding their respective programs as the place where top recruits want to play.