In all sports, much contract talk (particularly in a salary cap league like the NHL) can get pretty dehumanizing. When I say the Sharks shouldn’t offer Mike Brown a $5 million a year contract, I only mean to say it wouldn’t be good business sense for the team. It’s nothing personal against Brown, but from his perspective...well, I imagine it’s tough to see it that way.
We can chalk that up to the necessary evil of over-dissecting every single thing that happens in the NHL. It comes with the territory, and displaying some self awareness about it at least shows us you’re human.