Sacramento, Calif. — Today, the Sacramento Kings unveiled their new Nike uniforms with an augmented reality feature in their award-winning fan app, marking the launch of an eight-year global marketing and merchandise agreement between Nike and the National Basketball Association (NBA).
Through the Kings + Golden 1 Center app, the team’s new Icon Edition uniform comes to life through an augmented reality platform built by industry leading developer Zappar. Fans will be able to interact with Kings veteran Garrett Temple, who wears the new uniforms for the first time and elaborates on the new features of the team’s on-court look.