PokerStars will serve as the lead sponsor for the Global Poker League, Mediarex Sports and Entertainment announced from their headquarters in Malta Sept. 30.
According to a release from PokerStars, PokerStars is the exclusive poker sponsor of the league and will try to transition poker into more than a player experience, shifting to the fan experience. This is most evidenced in GPL’s arena, “The Cube.”
Eric Hollreiser, PokerStars’ director of corporate communications, said in the release that the GPL will bring an “innovative team-based twist to poker” and is looking forward to supporting Mediarex in bringing poker to new audiences.