JuJu Smith-Schuster could go anywhere in his native southern California and not get noticed. That was true even when he starred as a receiver at the University of Southern California the past three autumns. It’s La La land, where the movie stars grab the headlines. No one paid any attention to the kid who grew up in a garage in Long Beach.
That’s not the case any longer. Smith-Schuster has been in Pittsburgh for only three months, but the Steelers rookie receiver already is recognized in the streets. It is Monday morning on Penn Avenue in the Strip District when a man yells across the street to get his attention.