It is especially prevalent and popular among college football teams, including here in Arizona [Editor’s note: between Arizona State University and the University of Arizona, the Arizona college fans know all about getting hyped up].
Arizona State University football hype videos usually features quick clips of great plays, highlighting both the team’s past, as well as present players. This is generally set to very upbeat music that, as an alum, always gets my adrenaline pumping.
A few years ago, the University of Arizona football team spoofed James Bond. Their star players, as well as Head Coach, were dressed in black tuxes, setting the stage for a major bowl run as that season’s mission.