MEXICO CITY – Representing a country is hard work. It requires more than winning records and entertaining players. A sports franchise must connect on a cultural level, display real empathy and understanding, and speak to the hearts of the people.
The Suns are trying their hand and their brand in this new game of global acquisition. The Valley’s original professional franchise is attempting to do more than expand its fan base in a foreign land.
The Suns are hoping to become Mexico’s favorite NBA team.
“I think it’s plausible,” Suns President Jason Rowley said. “But I don’t think it happens overnight.