This week, the Union hosted Howard Handler, MLS's Chief Marketing Officer, to meet with executives and present to the front office about marketing initiatives around MLS.
Handler held a presentation for Philadelphia Union front office staff members, where he discussed how the league has been successful, and where it continues to grow among various areas including marketing, fan engagement, and content production.
"There are a ton of soccer fans in the United States and Canada, and we're engaging with them every day thorough content," Handler said. "We're producing more digital content than we ever had before. We are sharing as many highlights and lists, and fans are eating it up.