Where do you set the line for Penn State?
Sports books capitalize on the uniquely visceral lightening that flashes through a man's veins, boosting his laughably fragile ego with the most conspicuous of all male proclamations: I'm right / I win. [It's slightly less famous corollary, you're wrong / you lose, though satisfying, particularly when combined with pointing, laughing, and mockery - for example, when Michigan lost to Appalachian State - provides a different joy which falls just short.] Even better, gambling combines "I'm right" with "I win", creating an intoxicating gratification cocktail. It's delicious.
Good news, friends - the bar's now open.