Back to the Oregon Ducks Newsfeed

Oregon Football: Is It Time For The Ducks To Rebrand?

Since Chip Kelly was Head Coach, ‘Win The Day’ has been a short, concise ideal around what the Oregon Football Program stood for. It may have been a little gimicky, but Kelly’s Offense certainly was not.

The tradition continued under the recently dismissed Mark Helfrich. Such a moniker helps with a program’s sense of direction, it helps with identity, but the 2016 season under Helfrich did not have a lot of the ‘Win The Day’ motivation and innovation that was seen week in and week out with Chip Kelly.

We know PJ Fleck has ‘Row The Boat’, will the Oregon Ducks stick with ‘Win The Da’y or will Taggart take them in a new direction?