A sea of Silver and Black at Azteca Stadium in November indicated a truth that the NFL backed up Thursday: Mexico gets excited over American football.
The Raiders-Texans game on Nov. 21, 2016 created a $45 million increase to Mexico City’s gross revenues, according to a study of the game’s economic impact commissioned by the NFL.
OK, so the Texans were a part of that, too. But with the NFL sending the Raiders back to Mexico City in 2016 for a game against the Patriots, it’s clear which team had more of an effect.
The study, conducted by sports industry group Ernst and Young and announced Thursday by the NFL, used sources like the league’s post-event surveys of fans who attended the game and wider economic data on Mexico’s economy.