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The Battle for the University of Michigan and the Growth of Under Armour

If Michigan signs a deal with Under Armour, what then?

The University of Michigan's partnership with Adidas can end next year and the school is now welcoming a bidding war between the current apparel supplier, Nike, and Under Armour. The 8-year deal signed back in 2008 has paid Michigan $8.2 million per year and is the richest apparel contract among public universities.

Last year, Notre Dame signed a 10-year deal with Under Armour that was rumored to be worth somewhere between $90 and $100 million, with additional stock options, and vaulted the Irish to the tops of the apparel contract wars.