In March, NC State announced the addition of four new staff members, all of whom will work to bolster the Wolfpack’s recruiting efforts. The recruiting department has grown to six people specifically dedicated to establishing good relationships with high school coaches and players—there’s even a Director of Creative Media tasked with creating marketing materials. Kinda like this:
Schools have been sending mailers to prospective high school recruits since forever, but as more and more money flows into football programs, they’ve allocated more and more resources to the administrative side of recruiting, which has become a mini cottage industry all of the sudden.