One of my favorite basketball memories dates back to 1997, when I watched Michael Jordan’s “Frozen Moment” commercial for the first time. The 30-second TV spot was a promotion for Jordan’s Air Jordan XII sneakers and I was mesmerized. The commercial displays Jordan gliding to the rim in slow motion as people from around the world stop their normal activities to watch him.
The commercial spoke volumes of how large of an athlete Jordan had become. It aired during the height of the Bulls' second three-peat and right after their then-record breaking 72-win season. There was no voice over in the commercial, just a musical number that will never leave your head.