London (AFP) - It can look like a tsunami of statistics, but live tracking of every bounce and shot that has become a mark of the NBA has made it a more "beautiful game", according to the executive who introduced the technology.
Steve Hellmuth, NBA Entertainment executive vice-president for media operations and technology, told AFP that tracking had been a revolution for the sport and has changed strategies used by the 30 teams.
Courtside cameras at every NBA stadium capture shots, assists, rebounds, even the territory that a player covers.
Coaches and fans can now assess how effective a shot or a defence strategy is.