The one-year anniversary of the UFC’s official implementation of the Reebok-sponsored outfitting policy is fast approaching, and at least lately, the outcry regarding the deal seems to have subsided.
Of course, the second half of 2015 brought enough bad reviews and embarrassing miscues to last a lifetime for the much-maligned partnership. A little bit of peace and quiet on the sponsorship front is probably welcome, both for the promotion and the apparel company.
Joshua Burkman, for one, thinks the long-term ramifications of the deal will benefit all involved. While many fighters have lamented the sponsorship dollars that they have lost in the past year, “The People’s Warrior” believes the outfitting policy will allow him to focus on what really matters: the fights.