In a recent interview with Sports Talk Live's Chick Hernandez, Dana White states that the Reebok deal was not only in cash, but also in product.
In the two weeks following the UFC's announcement of its tier-tenure system designating how fighters will be awarded sponsor dollars from the controversial Reebok deal, the MMA community has been brimming over with emotional response ranging from concern to outright anger. Fans, media and even some of the athletes signed to the promotion have spoken out publicly about the facets of the deal. The overwhelming response is not a positive one.