Ethan Casson, 43, has been on the job as CEO of the Timberwolves and Lynx — teams owned by Glen Taylor, who also owns the Star Tribune — for a little over a year and has played a significant role in shaping some of the “New Era” initiatives — including the recent release of new Timberwolves uniforms. Casson chatted recently with the Star Tribune’s Michael Rand.
Q: What kind of process is it to coordinate with Nike on new uniforms?
A: It’s a huge undertaking. For us, what made it unique is we were the only team also changing all of our logos.