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Niyo: Harbaugh is winning the celebrity game

Chicago — It was a French author — a Nobel Prize winner, in fact — who wrote that it is “better to be hated for what you are than to be loved for what you are not.”

It was Jim Harbaugh, having some fun with his Twitter account while vacationing in Paris this summer, who wrote: “Le Big Mac and Royal with Cheese please.”

And while that’s hardly representative of who or what Michigan’s new head coach is, the reaction to it — and almost everything else he has done since accepting the job at his alma mater last December — surely represents something.