LOS ANGELES -- The Los Angeles Rams' temporary home will have a different feel this season. Los Angeles Memorial Coliseum's iconic peristyle will look the way it used to, with the cumbersome scoreboards removed after a 33-year presence. Two sleek, new video boards will instead make up the upper corners of the east end zone as part of the first phase of a three-year, $270 million renovation project taken on by USC. Roughly 10,000 fewer fans will attend each game.
That last part is also by design.
The Rams are aiming for an average attendance in the neighborhood of 70,000 for home games in 2017, after opening the stadium up to at least 80,000 fans during their first season back in L.