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Rams and United Way of Greater L.A. Lauch New Education Initiative

The Los Angeles Rams and United Way of Greater Los Angeles today announced the local launch of Character PlaybookTM, a new education initiative focused on youth character development and building healthy relationships. Initially launched nationally during the 2016 NFL Draft, the interactive digital program will now be implemented directly in schools throughout greater Los Angeles. The initiative is powered by education technology leader EverFi, Inc., which works with more than 20,000 K-12 schools and 1,300 colleges.

Character Playbook uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years.