Kobe Bryant’s international star got a little brighter today. Maybe more than a little.
Kobe Inc., has reached an agreement with a Chinese e-commerce giant to release Bryant’s autobiographical documentary and create a series of Kobe-branded products to distribute to its 350 million active buyers.
Alibaba Group Holding Limited will exclusively release Kobe Bryant’s Muse through its video platform, Tmall Magic Box, available beginning Aug. 8 for $1.29 (or 8 yuan). To promote the documentary, which first aired in the U.S. on Showtime in February, Alibaba Group and Sina will collaborate with Kobe Inc., to create a new social media platform that will connect “China’s young people directly to Kobe and his philosophies.