The logo reveal occurred in a joint press release by the Los Angeles Kings and National Hockey League. The team will don the logo as a left shoulder patch on the new home jersey throughout the upcoming season also.
Per the press release, the design needed to incorporate relevant elements of the Los Angeles Kings and the city itself:
The trendy urban “LA” features the Kings’ trademark colors of black, gray and white. In addition, the gold and jeweled typography of the “LA” is a nod to the glitz and glamour of the city, which is home to the stars of Hollywood and host to many major awards shows, including the Academy Awards, the Emmy Awards and Grammy Awards.