LOS ANGELES –
“We wanted to pay homage to our past and our heritage with the use of the original Kings crown, but at the same time celebrating the importance that our current logo means to our franchise and fans,” said Jonathan Lowe, Kings Senior Vice President of Marketing. “The gold tone is of course the traditional way to celebrate a 50th Anniversary and we hope our fans love the logo as much as we do and we are going to be rolling out a number of exciting usages around the logo.