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UK hopes men’s basketball ticket price increase compels more students to attend

Related Topics: United Kingdom

If students must invest more in men’s basketball tickets, perhaps they will be more motivated to attend Kentucky home games.

That’s a reason cited for UK’s announcement Monday that it will double the price students must pay for tickets next season.

“We want to make sure that when our students, when they make the decision to buy, that it is an intentional decision,” said Guy Ramsey, the Director of Strategic Communication for UK Athletics. “That they’re going to plan to come to the games.”

UK students have been paying $5 per ticket for home games.