College athletes using their name and likeness has become a pretty common hot button topic over the past few years.
With the rise of the internet and the potential for profit on it, the NCAA has gotten extremely strict on what college athletes can and cannot be a part of, buisness-wise.
NCAA rules prohibit them from using their names and athletic likenesses to profit in any way is against the rules. It doesn’t matter if it’s not related directly to the sport they’re competing in, they just can’t do it.
The NCAA argues that it removes their amateur status and makes them professionals.