It wouldn't be a football season in the Big Ten without the BTN coming up with a new, all-encompassing ad campaign involving all of the head coaches. And lord, there are going to be some coaches wishing for the simpler times of 2007.
This year is a series of 15-second vignettes of coaches firmly immersed in their program identities, often to uncomfortable degrees, and—okay, look, we're not going to dance around this or try to ease you into it: Kirk Ferentz sits in a giant nest and stares at you.
At least he's happy about it?